Miguel Angel Buasa
AI Ad Creative SpecialistCreative StrategistAI Video Editor

Miguel Angel Buasa

I create realistic AI video ads for Meta (UGC, cinematic, podcast, interview and more) plus static ads, from the research and brief to the final edit.

I use AI in every step of my work, from research and scripts to images, video and editing. It makes delivery faster and more consistent, and I check every output before it goes to a client.

View my work Contact me
Remote from the Philippines (GMT+8)Brands in the US, Europe and Australia4+ years in e-commerce

Video ad work

Korean Skin Therapy: five AI video campaigns.

Meta ads I edited for a Korean skincare brand, one video per campaign, newest version. Open the case study or the proof only if you want the details.

Spec projects

Concept work on real brands’ products to show how I research, brief and edit. Not clients: these brands didn’t hire me or run the ads.

AI static ads

Static ads, five picks per brand.

A selection of feed ads I designed for each brand. Use the arrows to see more, and click any ad to see the brief and the inspo ad it was built from. Discount codes and customer names are blurred.

9+Shopify brands I’ve created for
4+Years in e-commerce and ad creative
0Static ads in this portfolio
5Video campaigns for Korean Skin Therapy
1,638Website purchases from one ad using my creative

Shopify brand work

Stores I supported with products and creatives.

Figures come from each store’s Shopify analytics and reflect the whole team’s work: the brand’s offers, ad budget and operations, together with my product research and creatives. Store names are hidden.

Selected creatives and their ad results

Click a product to see the creative and the Meta or Shopify screenshot behind each number.

What I can do for you

Ad creative, from brief to final file.

Four things I do every week. Hover a card to see how it works.

01

Research and strategy

I read what customers already say in reviews, comments and competitor ads, then turn it into angles, hooks and editor-ready briefs.

  • Longest-running ads first. Competitor research in the Meta Ad Library and Atria.
  • The buyer's own words. Desires and doubts pulled from reviews and comments.
  • One buyer per ad. Every brief names who it's for and the doubt it answers.
AnglesHooksBriefsMeta Ad Library
Customer words · influencer video

"A little gold heart represents her heart."

Desire
Customer words · influencer video

"The cross… represents the angels."

Angle: meaning
My headline · spec project

"Every charm means something."

Hook
02

AI video ads

Realistic AI video ads for Meta: UGC, cinematic, podcast, interview and doctor-explainer styles, with no footage needed.

  • Consistent AI characters. One reference for face, outfit and lighting across every clip.
  • Real product, always. The product stays true to the brand's own photos.
  • Voice and captions. Natural voiceovers and captions synced word by word.
HiggsfieldSeedanceGoogle VeoElevenLabs
03

Static ads

Feed and Story ads built in Paper and Canva, each one for a single buyer and their biggest doubt.

  • Built from proven formats. Each layout starts from a real inspo ad, shown with every static below.
  • The headline does the work. Short, specific and readable on a phone.
  • Real product photos. AI only for backgrounds and scenes, never the product.
Feed 4:5Story 9:16PaperCanva
04

Video editing

Clean edits for paid ads: hooks, captions, text overlays, B-roll, motion graphics, music and sound.

  • A hook in 2–3 seconds. Built to stop the scroll.
  • Several hooks, one body. So you can test what works without a new edit.
  • Claims checked. Every number and claim matched to the product page.
HooksCaptionsB-rollSound
Hook 1Question to the viewer
Hook 2Bold claim from the brand
Hook 3Customer's own words
BodySame proof, offer and CTA

Also: AI product photos for Shopify product pages, and Shopify product research and upload from four years inside Shopify stores.

How I work

Research first, then the creative.

  1. Research

    The competitor ads that have run the longest, plus the customer’s own words from reviews and comments.

  2. Brief

    One buyer, their real problem, the angle and the hook, written down before anything is made.

  3. Create

    Statics, AI presenters, B-roll and voice, matched to the real product and the brand’s look.

  4. Edit and deliver

    Clean edits with hooks to test, checked frame by frame, with notes on any claim the brand should confirm.

AI-assisted, human-checked. AI speeds up research, image and video generation, voice and editing, so you get more versions in less time. I review every frame, word and claim before it’s delivered.

Tools

The tools I work in every day.

Contact

Let’s talk about your next ads.

I’m open to remote roles and projects as an AI ad creative specialist, creative strategist or AI video editor. I usually reply within a few hours (GMT+8).

Email me Upwork ↗ LinkedIn ↗ OnlineJobs ↗